Thursday, March 31, 2011

"No, that one to the left with sprinkles..."

Who hasn't had the frustrating experience of buying something at a bakery and trying to tell the person behind the counter what you want?  The person behind the counter can't see what you are pointing at, right and left is confused, and the process is usually harder than it needs to be.

La Guli, an Italian bakery in my neighborhood in Astoria, NY, has an elegant solution.  The customer and counter person both have the cookies numbered, so the transaction proceeds without the usual back-and-forth, e.g.,:

"Give me three of number 2, five of number 7, and one of number 12."

From Innovation Bootcamp

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