Saturday, February 19, 2011

Keurig is not selling coffee

Keurig is not selling coffee. It is selling a clean countertop.

In the office setting, it might make sense to pay more for coffee so employees aren't spending their time mopping up spills.

That change of perspective allows them (or Green Mountain) to sell ten cents of coffee for eighty cents.

What are you selling?

From Innovation Bootcamp

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Blog Archive

Flag counter

free counters