We have a fantastic bagel store in our neighborhood: Brooklyn Bagel and Coffee. When I buy bagels there and take them to an event, people always ask where I got them. Better than most bagels I've tasted in Manhattan.
A new entrant in our neighborhood is called Astoria's Finest Bagels. Haven't tried them yet. Already, they are trying to convince the neighborhood that they are about more than bagels.
Advice: Pick something, and be great at it.
Second advice: Pick a name that reflects what you want to be. Easier than rebranding yourself right after you open.
A new entrant in our neighborhood is called Astoria's Finest Bagels. Haven't tried them yet. Already, they are trying to convince the neighborhood that they are about more than bagels.
Advice: Pick something, and be great at it.
Second advice: Pick a name that reflects what you want to be. Easier than rebranding yourself right after you open.
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| From Innovation Bootcamp |
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