Monday, May 30, 2011

Pick something, and be great at it

We have a fantastic bagel store in our neighborhood: Brooklyn Bagel and Coffee.  When I buy bagels there and take them to an event, people always ask where I got them.  Better than most bagels I've tasted in Manhattan.

A new entrant in our neighborhood is called Astoria's Finest Bagels.  Haven't tried them yet.  Already, they are trying to convince the neighborhood that they are about more than bagels.

Advice: Pick something, and be great at it.

Second advice: Pick a name that reflects what you want to be.  Easier than rebranding yourself right after you open.

From Innovation Bootcamp

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