Friday, May 6, 2011

Dog food at the airport?

When I first saw this ad from forty feet away, I thought it was promoting a new service at the airport where you could buy pet food for your dog while in route.  "Well, you can buy diapers in the Nanny Caddy, and you can buy an iPod Touch in the Best Buy vending machine, so this doesn't surprise me," I thought.

Then, when I got closer, I realized it was promoting the food court.

Is it possible that Au Bon Pain signed off on this?  Could there be any clearer message that airport food is equivalent to dog food?

From Innovation Bootcamp

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