Lifetime subscription

Why don't more magazines offer lifetime subscriptions? Did they ever?

They could save some money on all the pestering letters.

One problem, I suppose, is checking now and then to verify that the subscribers are still alive.

While it might not capture a big share of subscribers, it would position the magazine as a graduation present.

Would they need to price it based on your age?

Probably not. If they charged enough to fund an annuity with an annual payment equal to the subscription, then it wouldn't matter if you were 10 or 70.

And they could perhaps charge advertisers more based on this super-loyal following.