Thursday, June 9, 2011

The last 120 cards are free

Interesting pricing at an Office Depot.  No, the product isn't in the wrong spot.

You can choose from 180 index cards for $1.99 or 300 index cards for $1.99.  Exactly the same design.

Could this be a Predictably Irrational-style pricing device to make the 300 cards seem like a good deal?

From Innovation Bootcamp

1 comment:

  1. For more examples, see


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