Wednesday, February 20, 2013

Strange pricing on magazine renewals

So I received a subscription invoice the other day to renew The New Yorker for two years at $119, which seemed OK: I mean, that is about a dollar per issue. I was about to send it a check when I thought, well, let me just check the lowest rates online.

I Googled it and found an offer for two-year renewal at $52! But it didn't seem to apply to me.  So I sent a request to customer service, and then I got a Subscription Invoice in the mail to renew for two years at $52, or three years for $77, which I then accepted.

Some magazines have adoped the automatic credit card renewal, and I wonder why more of them don't. The notice I got from the New Yorker didn't even have that as an option I could opt into.

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