Wednesday, September 1, 2010

Timing of a mailing

I just got a mailing from my 401K plan informing me that I'll need to make my annual allocation decision.

This is a two-minute task, one that I'd like to knock out right away and then be done with it.

Unfortunately, the window in which I can make my allocation decision doesn't start for another two weeks. So I need to keep the mailer in my "to-do" folder, and the 401K administrator will need to email me 2-3 times to remind me.

Maybe next year they can time the mailing so that when it arrives I can do the task immediately.

Make it easy on your customers. If you are going to ask them to do something, let them do it.

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