Wednesday, May 12, 2010

Marketing Genius

"Fresh College Grad / Need Job / Hire this marketing genius" said the sign of the woman standing in Times Square.

I asked her, "Do you have a website with a portfolio of your work?" "No."

"Do you maintain a blog with your observations on the world of marketing?" "No."

"Do you have a business card?" "No."

"Okay, well, good luck."

As Seth Godin writes, if you don't have something more than a resume, what leads you to believe that you are remarkable?


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